The Nobody People® is all about letting artists do what they do best, and that much is reflected through the branding's minimalist aesthetic. Everything is stripped back, with little to no outlandish flourishes—echoing the cleanness of a blank canvas. Thin type, spread out, sparse, simple serifs, a two-color palette. Let creatives do their thing; The Nobody People® will fade into the background. To represent those principles visually, there is an “intentional de-emphashis” of the branding. Visual elements are almost always in faraway corners, edges, or margins as a way to provide the artist more space. The austerity and minimalism aren’t simply aesthetic choices, but serve a function: to let imagination be the main character.