Semi Auto Colors

Semi Auto Colors

Semi Auto Colors

Troubled by the phrase "you really have good taste," I sought to explore why a seemingly positive compliment is actually a misunderstanding of what "taste" is, and how limiting it is to one's creative process.

Troubled by the phrase "you really have good taste," I sought to explore why a seemingly positive compliment is actually a misunderstanding of what "taste" is, and how limiting it is to one's creative process.

Troubled by the phrase "you really have good taste," I sought to explore why a seemingly positive compliment is actually a misunderstanding of what "taste" is, and how limiting it is to one's creative process.

Roles: Full Creative Direction Editing & Layout Illustration Writing

Roles: Full Creative Direction Editing & Layout Illustration Writing

Roles: Full Creative Direction Editing & Layout Illustration Writing

I’ve always been told I’ll make it really far as a designer thanks to my “Good Taste.” I have long struggled to grasp what “Good Taste” actually means. In the years since, I have come to realize it’s a death sentence for anyone pursuing a creative life. “Good Taste” is a myth. It’s an approximation of the creative process, not an earnest exploration of it—it’s performative, declarative, and worst of all, conclusive. It renders creativity as limitless and easily defined, bound only by whatever artistic standard is declared “good” by the ruling class. In this zine, I deliberately subverted the "good taste" concept by implementing design techniques traditionally considered "bad." Are there rules to design? Absolutely. But should we be more skeptical of who decides what these rules are? 100% percent.