Qartelier Reed Diffuser
Luxury shouldn't mean boring. Qartelier wanted the familiar qualities of snobby high-tier brands: elegance, minimalism, primness. But that doesn't mean we can't infuse the whole thing with a little touch of naughty.
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Per the brief, the reed diffusers themselves must be able to stand as "art pieces" in one's interior space. I had to ensure the label design must be muted enough so as not to disturb wherever aesthetic enviornment it'll be placed in, but also conspicuous enough to not shrink into blandness.