Presentations, Part I
As an art director, half the battle is coming up with unique concepts. The other half is all about presenting them in ways that resonate, itself an art with its own nuances and opportunities to reveal, delight, and persuade.
Roles: Full Creative Direction Writing 🫶 Made with loving hands and no AI
Camp Brutalist is a visual merchandising concept for PH cosmetics company Colourette. The challenge was to blur the lines between masculinity and femininity, locate its intersections and fusings to create an aesthetic that plays with gender norms, flirting with expectations of what might be deemed as "essential" to certain genders when to comes to beauty.
